ABOUT US
MBD is a leading UK-based creative studio pioneering immersive storytelling at the intersection of art, culture, and technology.
As an Arts Council England National Portfolio Organisation, we specialise in crafting impactful experiences that blend artistic vision with cutting-edge immersive media—from VR and AR to interactive installations and digital theatre.
We’re a not-for-profit driven by a simple idea: creativity should make a difference. Whether we’re reimagining heritage spaces, amplifying community voices, or exploring socially relevant themes, our goal is to create work that is imaginative, accessible, and rooted in positive change.
Our Story
MBD began its journey in 1996 as a theatre company, rooted in the belief that live performance could spark real-world impact.
Over time, our curiosity led us to new frontiers—blending physical and digital, live and virtual. We embraced emerging technologies like VR, AR, and motion capture, evolving into a multi-disciplinary studio at the intersection of art and innovation. The majority of our current and future work is focused on Virtual Reality.
We are a workers’ cooperative, so every member of staff has a say in what we do and how we do it. Our team is our strength, and we work together to expand our offer through collaborative and experimental working.
Meet our team here!
At MBD, we envision a world where immersive technology and storytelling become powerful tools for connection, empathy, and change. Our vision is to redefine how culture and heritage are experienced: not as static displays or distant histories, but as living, breathing narratives that invite dialogue, reflection, and belonging.
Our Vision
At MBD, we innovate at the intersection of art, culture, and technology by creating immersive storytelling experiences that reimagine how people engage with heritage and socially relevant narratives. Our mission is to provide communities with new tools for storytelling—tools that are interactive, accessible, and capable of sparking curiosity in ways traditional formats often cannot.
Our Mission
For a closer look at the team and the MBD studio in Leicester, watch the video!
Our Values
Grow - We believe the work we make will change the future landscape of the arts. We look to the future, and we strive for a bigger, more positive impact on our sector.
Learn & Challenge- We are naturally inquisitive and curious. We are not content with the status quo and find change exciting.
Responsibility - We want the world we work in to be a better place as a result of what we do. We care about people and the environment. We believe in fairness and work with integrity.
Passion - We love what we do and we feel lucky to be able to do it.
Togetherness - We support each other and work towards shared goals.
Savvy - We are financially smart and entrepreneurial. We know we have to be clever with our money to keep doing what we do. We make sound investment decisions and strive for growth.
Resourcefulness - If we believe in something and are passionate about it, we find a way to get it done!
More about Social Responsibility at MBD
At MBD, social responsibility is at the core of who we are. We are committed to fostering a positive environment in how we treat each other and everyone we work with. This commitment extends to being mindful of our impact on the environment and the world around us, ensuring that our actions contribute to a better, more sustainable future.
ENVIRONMENTAL RESPONSABILITY: We believe in taking action on environmental sustainability not only to improve our business resilience, but because we feel that it’s the right thing to do, for our communities and our planet, now and into the future.
EQUALITY, DIVERSITY AND INCLUSION AT MBD: At MBD we are committed to offering an inclusive and diverse workspace that creates access and career opportunities for people from all parts of society. We celebrate diversity and find ways of ensuring our workforce is more reflective of the city in which we serve.